Wednesday Co. Condoms
A condom company looking to make safe sex more inclusive, and less gendered.
Our challenge was to create a brand that would challenge the knights-and-fire theme of most prophylactics on the shelf, and create something that felt more neutral, approachable and stylish. We later built the packaging, and art directed two photoshoots for their products (one to celebrate a collaboration with The Drake in Toronto).
Work
Branding
Illustration and Motion Packaging
Art Direction
Role
Designer
Illustrator
Wednesday co. was branded at Trout + Taylor, and developed with Studio Millie under the Creative Direction of Cait Wharton. Cheeky and clever copy by Cait Wharton, as well. Many thanks to Christie Vuong for the gorgeous product photos.