After Toronto’s Summerhill Market went through a branding with Blok Agency, they came to Millie for help with their brand build out. The meatiest task was to help them create elevated packaging for their emerging private line that would allow each individual product to shine. We expanded upon, followed and broke their brand guidelines in a way that makes their new products stand out, while feeling proudly and uniquely Summerhill.

Blok had set up a table and grid system that was easy for the Summerhill in-house team to fill out for their house-made products. As Summerhill expanded however, they wanted to establish their private line items with more individual personalities. I have had the opportunity to help build out tomato sauce, chocolate bars, pickles, oils, canned goods, honey, spices, maple syrup and store signage. Another important task? Sampling all of the foods.